Cremello
_ An ice cream brand needed a complete brand overhaul, from naming to their brand identity. One of the concepts was Cremello. With collaboration with my team, this name is a fusion of the words "cream" and "mellow". Cremello alludes to the feeling of being relaxed while indulging in both a dessert and a drink. The goal of this project to have a fun, youthful but not scream alcohol visual.