The Problem
The user experience of the current website isn’t engaging. The owner mentioned there wasn't many monetary aspects and engagement on the website.
Why Is This Happening?
1. There was no branding. Website felt generic.
2. Lack of motivation for user to stay on website and use this platform.
3. Need help to suggest users to buy games and other items.
The Solution
To rethink the platform to have an easy-to-use interface. Users can create profiles and get points and incentives to go back to the platform and keep trading/swapping, and selling games.
What Can Be Done?
1. Intuitive interface enable user to shop for games specific to their consoles and preferences
2. Motivate users to earn rewards and unlock special features
3. Incorporate the fun gaming atmosphere to make the user have a connection and feel good about the experience
4. Highlight the progress of profiles
User Persona
ABOUT
Jason is a recent graduate of Kean University. In his spare time he likes to play the newest games as well as reminisce with older games. He has built a collection of games he completed but doesn't know what to do with them after completing the game. Most people would just sell the game back to GameStop or another store but doesn't think it’s worth it to sell a game for “pennies”.
GOALS
1. Be able to sell games easily
2. Find a variety of new and old games he never knew was out there
DISLIKES
1. Many steps to go sell games than just going to store
2. Playing the same games he's played previously
User Experience Information Map
Helps all parties align on how the platform works from an information standpoint
Wireframe
High Fidelity Design
Logo Update
Platform Update
