PACKAGING FOUNDATION
Being part of focus groups, it was apparent that the see the PEEPS® character pieces was vital in the consumers buying the product. The brand had issues in how the product was falling in the current design architecture. There are always rows of marshmallows, whether it be 5 chicks, 4 bunnies, or another shape. I took account the experience the consumers had in seeing all the chicks & shapes stuck together I decided to make sure you can see the entire row and shape the window to match the shape of the product.
